That’s right, your home has a price range! The value of your home is not fixed. It has a range that is determined by how the market receives it.
To get your home to sell at the top of the range we focus on our three Must Haves: staging, marketing and pricing.
When these three things come together at once it’s magic. The market will be highly receptive….as in everyone will be wanting a peek.
STAGING
Anything you do to influence the physical condition and showing condition of your property makes a difference. Think about how much attention is paid to package design, on just about everything you choose from when you go shopping. Appearance is just as important when you are selling your home. The decision on which home to purchase AND what a buyer is willing to pay for it, is based on emotion, not logic. Our goal is to present your home to get a “Wow!” response from agents and buyers.
Curb Appeal (have your home smile a welcome)
The buyer’s first Impression starts as they are walking to the front door. In addition to landscaping, you want the front door and garage door to be looking good. Anytime a buyer sees deferred maintenance, the automatic concern is about what isn’t right that they aren’t seeing.
Staging Inside the Home
One of the first steps in getting a home ready for market is a staging consultation. The first thing a professional stager will tell you is “the way you live in your home, is not the way you sell your home.” Easier said than done, but the payoff of getting a sale at the top of your price range makes it worth the effort. Staging professionals follow a standard set of guidelines that produce a neutral and appealing result. The goal is to have potential buyers able to picture themselves in the home. This is the reason family photos, collectibles, and personal knickknacks are the first things to go. As part of the consultation the Seller is given a list of recommendations. In addition to packing or donating some items, deep cleaning and making any necessary repairs will give you the best showing condition. Time and time again we are amazed at the difference it makes when sellers embrace the staging recommendations.
Upgrades
Doing a major remodel right before selling usually is not recommended. But paint and carpet always pay for themselves, as do things like light fixtures, door hardware, and often upgraded appliances. Possible upgrades are included in the staging conversation.
MARKETING
The foundation for comprehensive marketing is professional photography.
As of today in Park City, there are 62 homes for sale priced up to $2m.
Of those 62 listings, only…
46 Have professional photos
9 Have twilight photos
11 Have Elevated/Aerial photography
3 Have a Matterport 3D walk-through tour
“We Believe – You Should Have It All!”
92% of Buyers start their search online, and in most cases then work with a buyer’s agent. Often it is the buyer who is choosing which homes to see.
Excellent photography is more important than ever, and we deliver!
Before and After Elevated Photography
COMPETITIVE PRICING
Pricing your home properly to begin with is without question the single most important factor to selling your home for top dollar. It is a delicate balancing act that, when done properly, positions your home perfectly in the marketplace to sell for the absolute highest possible price. When the home is priced too low, it will sell quickly but for less money than it should. When the home is priced too high, it will sit on the market for a long period of time and ultimately sell for less money than it should.
Park City is a market with very low inventory. Overpriced homes will accumulate days on market, while a well-priced home can and often does attract more than one prospective buyer. It is much better to have several buyers because they will compete with each other; a single buyer will end up competing with you.
The combination of preparing a home for sale, generating buyer interest for the home and the right asking price often leads to a flurry of activity and the possibility of multiple offers (in hopes of selling at, or above asking price). It takes work, but that sure beats being on the market for months and continually needing to vacate for showings.
There is a lot more I can share and I hope to have the opportunity to do that in person. In a future post on Real Parkspective we’ll look at “Planning Ahead to Sell”. Smart choices over the years can lead to more enjoyment and future added value.
Tom Ward, Realtor
CLA, CSA, CRS, e-Pro, GRI, SRS
Full-time agent with Jess Reid | Christie’s Intl Real Estate since 1994, with a passion for the art & science of home resales, and a track record of delivering results that “move you”. Don’t hesitate to contact me for information regarding the selling process. It’s never too early to start preparing for a sale!
[email protected] • 435-647-3727 • Park City Neighborhoods
pcneighborhoods.com/endorsements
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